Advertising Analysis Report (AAR)
New and Improved AAR Report

CAMP has been working with Dendrite to develop a new AAR program which will be launched mid-November.

Some of the program improvements:

• allow you to filter the information without having to do it manually
• include 3 years worth of data
• allow for the development of customized reports (% market share, % change by month, yearly and quarterly information, etc.) is made easy
• include the availability of on-screen help for easy learning

Once you have spent time with it, you'll realize how easy it is to use. For example, you can ask the system to show you market share by month, quarter, year AND/OR %YTD change. And once you have designed a custom report, you can save it and it will appear in the front page drop down menu. Then when you get next month's data you can click on the file name from the drop down report and the system will automatically replace the old data with the new information.

If you have questions, please contact Dendrite directly at aar@dendrite.com.