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Prescribing Summary Style Guide v1 (PDF 0.412 MB)
The purpose of this Guide is to provide advertisers and creative agencies with the minimum requirements reflecting PAAB’s readability standards introduced on July 1, 2007. It is mostly concerned with the presentation of prescribing information in a layout using common design elements and parameters, such as fonts, columns, margins, gutter widths, hyphenation and justification, leading and tracking, borders and rules, tables and graphic elements.
Disponible en anglais seulement
Directives publicitaires (Disponible en anglais seulement)
The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP). Canada's Research-Based Pharmaceutical Companies (Rx&D) agree to follow The Code of Advertising Acceptance of the Pharmaceutical Advertising Advisory Board (PAAB- www.paab.ca) and CAMP Advertising Guidelines. The CAMP Guidelines are designed to set standards for general advertising and supplied advertising inserts in medical publications.
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