NEW ARTICLE: The Economics of Promotion, Understanding Plannig, Budgeting and Forecasting. (PDF 0.051 MB)

STUDIES: ROI Analysis of Pharmaceutical Promotion (RAPP)
RAPP is an independent study comparing the Return on Investment...

Analysis of ROI for Pharmaceutical Promotion (ARPP)
ARPP is an independent study comparing the average...

E-NEWSLETTER: All members are invited to join the CAMP Board for lunch and a brief presentation on our objectives and achievements for 2005. Some of the items to be reviewed include...

AD GUIDELINES: The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP), in consultation with Canada's Research-Based Pharmaceutical Companies...

MEMBER COMPANIES: ...

YELLOW PAGES - CPS 2006 DATA: ...